The Business Administration Major in Marketing Management program deals with how businesses create value for customers. It studies the process by which Marketing builds on a thorough understanding of buyer behavior to create value. The program focuses on important concepts such as sales management, marketing research, international marketing, consumer behavior, advertising, distribution management, and digital marketing. These concepts are taught by faculty members with years of corporate experience as market researchers, marketing managers, brand managers, sales directors and presidents. The course also has a strong foundation on financial concepts as a cornerstone of the marketing effort.